{"id":2102,"date":"2025-08-16T02:46:25","date_gmt":"2025-08-16T02:46:25","guid":{"rendered":"https:\/\/knowacademia.com\/?p=2102"},"modified":"2025-08-16T02:46:25","modified_gmt":"2025-08-16T02:46:25","slug":"market-strategies","status":"publish","type":"post","link":"https:\/\/knowacademia.com\/?p=2102","title":{"rendered":"Market Strategies"},"content":{"rendered":"\n\n

Below are marketing strategies that private colleges and universities are currently using or could consider. Marketing directors need a wide range of options to effectively attract students. The list includes common marketing strategies, with the last option being very aggressive.

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  1. Traditional \u2013 the college uses the same strategy for decades, even when yield is dropping dramatically.

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  2. New Geographic Area \u2013 the college reaches beyond its traditional geographic boundaries to locate students; usually, the strategy correlates the characteristics of enrolled students with potential students in new areas.

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  3. New Revenue Market \u2013 the college designs new revenue-generating programs to attract students. These new revenue generators could include: new academic programs, new athletic programs, and new ways for students to prepare for future employment, create hybrid programs with other colleges, and buy better lists with a wider geographic range with more precise information about the potential students.

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  4. Aggressive Plans: seek out strong programs in other colleges and offer a deal to the faculty to move to your college or start a comparable program at your college. Routes:\n
      \n
    1. Buy into an instructional network with a fast-growing market.<\/li>\n
    2. Offer to buy programs from a failing college.<\/li>\n
    3. Target the same market used by a competitor by offering new students a better price and shorter times to complete a degree.<\/li>\n<\/ol>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      Below are marketing strategies that private colleges and universities are currently using or could consider. Marketing directors need a wide range of options to effectively attract students. The list includes common marketing strategies, with the last option being very aggressive. Traditional \u2013 the college uses the same strategy for decades, even when yield is dropping […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[11],"tags":[],"coauthors":[24],"_links":{"self":[{"href":"https:\/\/knowacademia.com\/index.php?rest_route=\/wp\/v2\/posts\/2102"}],"collection":[{"href":"https:\/\/knowacademia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowacademia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowacademia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/knowacademia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2102"}],"version-history":[{"count":4,"href":"https:\/\/knowacademia.com\/index.php?rest_route=\/wp\/v2\/posts\/2102\/revisions"}],"predecessor-version":[{"id":2106,"href":"https:\/\/knowacademia.com\/index.php?rest_route=\/wp\/v2\/posts\/2102\/revisions\/2106"}],"wp:attachment":[{"href":"https:\/\/knowacademia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowacademia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowacademia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2102"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/knowacademia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=2102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}