The Enrollment & Marketing Door includes briefing papers related to marketing campaigns, target analysis, performance evaluation, communications with academic departments, reports, and other topics.
Below are marketing strategies that private colleges and universities are currently using or could consider. Marketing directors need a wide range of options to effectively attract students. The list includes common marketing strategies, with the last option being...
Has Tuition Discounting Run Its Course For Private Colleges with Less than 2,000 FTE The following chart[1] shows that private colleges are no longer getting a positive return on tuition discounts because FTE enrollment exhibits a long-term negative trend in growth....
WICHE’s[1] forecast for high school graduates after 2024 does not bode well for higher education. The year 2024 is the high point for the number of high school graduates. After that year, the number of graduates begins to drop precipitously, continuing until 2077,...
NACUBO just published its survey of tuition discounting and the results are disturbing. For the first time, a number of private colleges reported that new student enrollment declined despite increases in a tuition-discounting program…
Typically, when market demand shrinks or supply greatly exceeds demand for a product or service, fierce price competition comes into play among competitors. The ongoing decline in student demand for enrollment is already showing considerable evidence…