The Enrollment & Marketing Door includes briefing papers related to marketing campaigns, target analysis, performance evaluation, communications with academic departments, reports, and other topics.
NACUBO just published its survey of tuition discounting and the results are disturbing. For the first time, a number of private colleges reported that new student enrollment declined despite increases in a tuition-discounting program…
Typically, when market demand shrinks or supply greatly exceeds demand for a product or service, fierce price competition comes into play among competitors. The ongoing decline in student demand for enrollment is already showing considerable evidence…